Fall Boho

Layered up for fallThirteen styles, one story. Embroidered corduroy over washed leopard denim, Fair Isle over stripes, and a concho belt that turns two pieces into an…

Utility Layers

In stock. Everyday layers, shipping now.Fifteen styles you can reorder today: garment-washed sweatshirts, scuba knits, cropped denim utility shirts and the cargo pants they sit over. No pre-order, no…

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Wholesale for boutiques

Urban Daizy is wholesale-only.

Prices open the moment you sign in with your email. No password. We confirm your store once, before your first order ships.

  • In-stock orders before 11 AM PST ship the same day (Mon–Fri, excluding holidays)
  • First shipment free on every order — no code needed
  • No minimum — test a single pack
  • Made to reorder — new pieces land most weeks
See wholesale prices
New this week Fresh drops weekly
Soft Focus Faux Suede Shorts Quiet Luxe Napoleon Collar Coat Tartan Twirl Belted Midi Skirt Duckling Parade Intarsia Cardigan V-Neck Drop Shoulder Viscose Knit Sweater Aztec Jacquard Contrast Pocket Button Jacket Ribbon Stripe Satin Button Down Puppy Love Intarsia Knit Sweater Spotted Pup Intarsia Knit Sweater Puppy Love Intarsia Knit Cardigan Cabin Stripe V Neck Sweater Soft Focus Polka Dot Denim Skirt Puppy Charm Stripe Knit Sweater Cold Front Hooded Puffer Vest Soft Focus Mock Neck Sweater Soft Focus Oversized Crew Sweater Evening Lace Velvet Cami Top Drop Shoulder Ribbed Knit Sweater Crisp Air Hooded Puffer Jacket Soft Focus Off Shoulder Sweater Midnight Lace Velvet Midi Skirt Bistro Stripe Off Shoulder Sweater Frost Stag Zip Up Cardigan Sweet Frost Capelet Knit Cardigan See all
new arrivals →
10% off your first order WELCOME10

Two ways to order

Direct with us, or on Faire — same line, same warehouse.

Already buy on Faire? Your account carries over — the full Urban Daizy line is there too.

Open Urban Daizy on Faire (opens Faire in a new tab)

Same stock, same Lake Forest warehouse, whichever way you order.

Dallas Market Best Sellers

Back from Dallas Market Center: the styles boutique buyers ordered most at the August show — western shirting, barn jackets, statement knits and easy wide-leg bottoms.

Tiger Jacquard Knit Sweater Cardigan | wholesale cardigan - women's | Urban Daizy Tiger Jacquard Knit Sweater Cardigan | wholesale cardigan - women's | Urban Daizy
Tiger Jacquard Knit Sweater Cardigan

Pre-orderBest seller

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Balloon Hem Wide Leg Cotton Pants in Vintage Navy - Women's Casual Pants | Urban Daizy Balloon Hem Wide Leg Cotton Pants in Maroon - Women's Casual Pants | Urban Daizy
Balloon Hem Wide Leg Cotton Pants
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+ 2
Reversible Corduroy Flannel Plaid Shacket Western for Women in CREAM - Women's Jackets & Blazers | Urban Daizy Reversible Corduroy Flannel Plaid Shacket Western for Women in CREAM - Women's Jackets & Blazers | Urban Daizy
Plaid Lined Corduroy Flannel Shacket

Best seller

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+ 2
Western Pearl Snap Denim Button-Down Shirt in DENIM BLUE - Women's Shirts & Blouses | Urban Daizy Western Pearl Snap Denim Button-Down Shirt in DENIM BLUE - Women's Shirts & Blouses | Urban Daizy
Western Yoke Pearl Snap Denim Shirt

Pre-orderBest seller

See wholesale prices
Mallard Duck Intarsia Knit Sweater in Taupe - Women's Sweaters | Urban Daizy Mallard Duck Intarsia Knit Sweater
Mallard Duck Intarsia Knit Sweater

Pre-orderBest seller

See wholesale prices
+ 1
Vintage Washed Drawstring Denim Jacket with Stand Collar in DENIM - Women's Denim Jackets | Urban Daizy Vintage Washed Drawstring Denim Jacket with Stand Collar in DENIM - Women's Denim Jackets | Urban Daizy
Oversized Drawstring Denim Jacket with Stand Collar

Pre-order

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Crew Neck Comfort Washed Sweatshirt | wholesale sweatshirt - women's | Urban Daizy Crew Neck Comfort Washed Sweatshirt | wholesale sweatshirt - women's | Urban Daizy
Crew Neck Comfort Washed Sweatshirt

Best seller

See wholesale prices
+ 8
Faux Leather Lace Trim Midi Pencil Skirt in BURGUNDY - Women's Midi Skirts | Urban Daizy Faux Leather Lace Trim Midi Pencil Skirt in BURGUNDY - Women's Midi Skirts | Urban Daizy
Faux Leather Midi Skirt with Lace Hem

Pre-orderBest seller

See wholesale prices
Relaxed Vintage V-Neck Oversized Sweatshirt in CHALK - Women's Sweatshirts & Hoodies | Urban Daizy Relaxed Vintage V-Neck Oversized Sweatshirt in CHALK - Women's Sweatshirts & Hoodies | Urban Daizy
Raw Edge V-Neck Oversized Sweatshirt
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Floral Embroidered Gingham Blouse with Ruffle Collar in Brown Navy - Women's Blankets | Urban Daizy Floral Embroidered Gingham Blouse with Ruffle Collar in Brown Navy - Women's Blankets | Urban Daizy
Floral Embroidered Gingham Blouse with Ruffle Collar

Pre-orderBest seller

See wholesale prices
Washed Utility Half-Placket Cropped Shirt in CHAMBRAY - Women's Shirts & Blouses | Urban Daizy Washed Utility Half-Placket Cropped Shirt in CHAMBRAY - Women's Shirts & Blouses | Urban Daizy
Washed Denim Half Placket Cropped Utility Shirt

Best seller

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Oversized Plaid Button-Up Flannel Shirt w Pockets in BROWN MULTI - Women's Shirts & Blouses | Urban Daizy Oversized Plaid Button-Up Flannel Shirt w Pockets in BROWN MULTI - Women's Shirts & Blouses | Urban Daizy
Plaid Snap-Front Western Shirt

Pre-order

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Collections

The Folk & Western Stitch
The Folk & Western Stitch

61 products

The Fall Heritage Edit
The Fall Heritage Edit

185 products

Dallas Favorites: Buyer's Top Picks
Dallas Favorites: Buyer's Top Picks

147 products

Weekly Drops: What’s Fresh Now 💫
Weekly Drops: What’s Fresh Now 💫

186 products

The Modern Cowgirl Edit
The Modern Cowgirl Edit

24 products

The Matching Set Edit
The Matching Set Edit

113 products

Fisherman’s Favorite
Fisherman’s Favorite

56 products

Soft Romance: Lace, Ruffles & Florals
Soft Romance: Lace, Ruffles & Florals

64 products

The Spring Knit Edit
The Spring Knit Edit

66 products

The Lounge Edit: Cozy at Home
The Lounge Edit: Cozy at Home

28 products

The Americana Edit
The Americana Edit

34 products

The Button-Up Edit: Knits, Vests & Blouses
The Button-Up Edit: Knits, Vests & Blouses

49 products

The Denim Refresh
The Denim Refresh

68 products
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Soft Focus Off Shoulder Sweater

New arrival

Soft Focus Off Shoulder Sweater

Cozy, quiet, and made for the first real chill.

Scroll to explore the detail

A closer look.

The Soft Focus Off Shoulder Sweater frames the collarbone in the prettiest way while still feeling like your softest layer.

Soft Focus Off Shoulder Sweater

Colors: Black, Burgundy, H Grey, Ivory, Mocha

Wholesale prices open with your email.

See wholesale prices Just your email. No password.

New Arrivals

Discover new styles every day—fresh arrivals added daily to keep your wardrobe inspired!

Most Wanted

What boutique buyers are grabbing right now — from live carts and this week’s velocity. Updated daily.

Best Sellers

Top sellers of the last four weeks across every Urban Daizy channel. Updated daily.