The Holiday Edit

Winter knits. Evening attitude.Fair Isle and reindeer knits meet velvet, satin, lace and a flash of sequins.

The Conversation Piece Edit

Conversational prints, taken literallyLobsters to lighthouses, puppies to snowflakes: every sweater here starts a conversation that ends at your boutique.

introducing The Berry Edit

Winter's key color storyBerry to oxblood, the tonal red story leading winter 2026.

Fall Boho

Layered up for fallThirteen styles, one story.

01 / 04Shop the collection

Wholesale for boutiques · See wholesale prices 

New Arrivals

Designed in-house in Orange County. When a style sells, we make it again.

Tiered Ruffle Sleeve Smocked Midi Dress in IVORY - Women's Dresses | Urban Daizy Tiered Ruffle Sleeve Smocked Midi Dress in IVORY - Women's Dresses | Urban Daizy
Tiered Ruffle Sleeve Smocked Midi Dress

Pre-orderNew
Puppy Parade Boucle Knit Intarsia Sweater in Pink - Women's Sweaters | Urban Daizy Puppy Parade Boucle Knit Intarsia Sweater in Green - Women's Sweaters | Urban Daizy
Puppy Parade Boucle Knit Intarsia Sweater

New
Off Duty Colorblock Raglan Tee in Charcoal - Women's T-Shirts & Polos | Urban Daizy Off Duty Colorblock Raglan Tee in Charcoal - Women's T-Shirts & Polos | Urban Daizy
Off Duty Colorblock Raglan Tee

Pre-orderNew

+ 2
Cabana Stripe Terry Short Set in IVORY OLIVE - Women's Sets | Urban Daizy Cabana Stripe Terry Short Set in IVORY OLIVE - Women's Sets | Urban Daizy
Cabana Stripe Terry Short Set

Pre-orderNew
Rose Trellis Floral Wide Leg Jeans in Blue - Women's Casual Pants | Urban Daizy Rose Trellis Floral Wide Leg Jeans in Blue - Women's Casual Pants | Urban Daizy
Rose Trellis Floral Wide Leg Jeans

Pre-orderNew
Garden Club Graphic Sweatshirt in Chalk - Women's Sweatshirts & Hoodies | Urban Daizy Garden Club Graphic Sweatshirt in Charcoal - Women's Sweatshirts & Hoodies | Urban Daizy
Garden Club Graphic Sweatshirt

Pre-orderNew
Sun Chaser Frayed Denim Shorts in LT DENIM - Women's PANTS | Urban Daizy Sun Chaser Frayed Denim Shorts in LT DENIM - Women's PANTS | Urban Daizy
Sun Chaser Frayed Denim Shorts

Pre-orderNew
Hearthside Fair Isle Cardigan in Brown - Women's Cardigans & Shrugs | Urban Daizy Hearthside Fair Isle Cardigan in Brown - Women's Cardigans & Shrugs | Urban Daizy
Hearthside Fair Isle Boucle Knit Cardigan

Pre-orderNew
Hearthside Geo Knit Cardigan in Ivory Camel - Women's Cardigans & Shrugs | Urban Daizy Hearthside Geo Knit Cardigan in Ivory Camel - Women's Cardigans & Shrugs | Urban Daizy
Hearthside Geo Knit Cardigan

Pre-orderNew
Starlit Sequin Sleeve Sweater in CHARCOAL - Women's Sweaters | Urban Daizy Starlit Sequin Sleeve Sweater in CHARCOAL - Women's Sweaters | Urban Daizy
Starlit Sequin Sleeve Sweater

Pre-orderNew

Best Sellers

Top sellers of the last four weeks across every Urban Daizy channel. See them in person at Dallas Market, Oct 20–23, booth WTC 12-3612.

Bandana Print Oversized Graphic Tee, Washed Cotton in Indigo - Women's Graphic T-shirts | Urban Daizy Bandana Print Oversized Graphic Tee, Washed Cotton in Indigo - Women's Graphic T-shirts | Urban Daizy
Bandana Print Oversized Graphic Tee

Pre-orderBest seller
Seaside Sardine Oversized Summer Knit Sweater in TEAL BLUE - Women's Sweaters | Urban Daizy Seaside Sardine Oversized Summer Knit Sweater in TEAL BLUE - Women's Sweaters | Urban Daizy
Graphic Oversized Drop-Shoulder Knit Sweater

Pre-orderBest seller

+ 2
Military Band Suede Jacket with Brass Buttons in CREAM - Women's Jackets & Blazers | Urban Daizy Military Band Suede Jacket with Brass Buttons in PINK - Women's Jackets & Blazers | Urban Daizy
Napoleon Suede Military Band Jacket with Brass Buttons

Some colors pre-orderBest seller
Urban Daizy Leopard Print Wide Leg Cotton Pants Drawstring Leopard Pants - Women's (UDZ-PT-00482) Urban Daizy Leopard Print Wide Leg Cotton Pants Drawstring Leopard Pants - Women's (UDZ-PT-00482) – alternate view 2
Leopard Print Wide Leg Cotton Pants Drawstring

Pre-orderBest seller
Vintage Wash Leopard Print Barrel Pants in Camo - Women's Casual Pants | Urban Daizy Vintage Wash Leopard Print Barrel Pants in Camo - Women's Casual Pants | Urban Daizy
Rope Drawstring Balloon Pants

Pre-order

Collections

The Holiday Edit
The Holiday Edit

56 products

The Conversation Piece Edit
The Conversation Piece Edit

22 products

introducing The Berry Edit
introducing The Berry Edit

32 products

Fall Boho - Layered Up for Fall
Fall Boho - Layered Up for Fall

12 products

In-Stock: Everyday Utility Layers
In-Stock: Everyday Utility Layers

14 products

Black Friday in Dallas. WTC 12-3612.

20% off select in-stock styles, Oct 20–23 — at the booth and here on urbandaizy.com. No code needed.

Oct 20–23
Tue–Fri from 8:30 AM
WTC 12-3612
Dallas Market Center
20% off
Select in-stock styles
Plan your visit Add to calendar
Black Friday edit — at the booth and online
Tiger Jacquard Knit Sweater Cardigan Balloon Hem Wide Leg Cotton Pants Plaid Lined Corduroy Flannel Shacket Western Yoke Pearl Snap Denim Shirt Mallard Duck Intarsia Knit Sweater Oversized Drawstring Denim Jacket with Stand Collar
Wholesale for boutiques

Urban Daizy is wholesale-only.

Prices open the moment you sign in with your email. No password. We confirm your store once, before your first order ships.

  • Ships from our Lake Forest, California warehouse (Mon–Fri, excluding holidays)
  • First shipment free on every order — no code needed
  • Designed in-house — thirty years in apparel
  • Made to reorder — a best seller comes back
See wholesale prices
New this week Designed in-house
Tiered Ruffle Sleeve Smocked Midi Dress Puppy Parade Boucle Knit Intarsia Sweater Off Duty Colorblock Raglan Tee Cabana Stripe Terry Short Set Rose Trellis Floral Wide Leg Jeans Garden Club Graphic Sweatshirt Sun Chaser Frayed Denim Shorts Hearthside Fair Isle Boucle Knit Cardigan Hearthside Geo Knit Cardigan Starlit Sequin Sleeve Sweater City Mist Hooded Cotton Parka Hearthside Tartan Midi Dress Hearthside Stripe Boucle Cardigan Retro Sunset Colorblock Cardigan Easy Drift Hooded Knit Sweater Heirloom Stitch Corduroy Jacket Cozy Hour Chunky Knit Cardigan Prep Lane Stripe Polo Sweater Open Trail Barrel Cargo Pants Petal Patch Brushed Knit Cardigan Heirloom Pointelle Knit Cardigan Faux Leather Zip-Front Sleeveless Top Soft Focus Waffle Knit Henley Top Coastal Breton Stripe Button Cardigan See all
new arrivals →

Two ways to order

Direct with us, or on Faire — same line, same warehouse.

Direct with us: first shipment free on every order, reorders any time, same line and same warehouse as Faire.

On Faire: for boutiques that already buy there. Faire’s own offers and terms apply.

Open Urban Daizy on Faire (opens Faire in a new tab)

Verified reviews on Faire4.7 average · 1,989 reviews

  • INCREDIBLE! I absolutely love Urban Daizy. Products are amazing, and shipping is quick. The quality of every item I have bought is top-notch!

    Me•••Oronoco, MNSep 2026

  • Have always had a good experience good quality. Our customers love this brand.

    Ki•••Janesville, WIAug 2026

  • This company is awesome to work with and they have quality items. I will definitely do business with them again. Customer Service is five stars.

    Ja•••Forty Fort, PAAug 2026

  • I had a good experience ordering from this brand. The product quality was very nice, shipping was very quick, and communication was very nice as well!

    Ab•••Gowrie, IAAug 2026

  • Lovely items, my number one brand. Great quality and very fair prices help with the markup and profit.

    Am•••Saint Charles, ILJul 2026

  • These shirts are awesome and they wash up really well and do not shrink

    Ca•••Cambria, CAJul 2026

  • These bloomers hit my store and my customers loved them. Ordering in another color again. Great purchase!

    Cy•••Roswell, NMJul 2026

  • Love the Linen top and shorts! The quality is superior and ship time was fast! Thank you!

    Pe•••Bradbury, CAJun 2026

  • These sweaters are great quality.

    An•••Anchorage, AKNov 2025

  • The sweaters I received were extremely soft, made of recycled material and my customers love them!

    Ka•••Madison, CTSep 2025