The Conversation Piece Edit

Conversational prints, taken literallyLobsters to lighthouses, puppies to snowflakes: every sweater here starts a conversation that ends at your boutique.

introducing The Berry Edit

Winter's key color storyBerry to oxblood, the tonal red story leading winter 2026.

Fall Boho

Layered up for fallThirteen styles, one story.

01 / 03Shop the collection

Wholesale for boutiques · See wholesale prices 

New Arrivals

Designed in-house in Orange County. When a style sells, we make it again.

Cozy Hour Chunky Knit Cardigan in Mauve Pink - Women's Cardigans & Shrugs | Urban Daizy Cozy Hour Chunky Knit Cardigan in Mauve Pink - Women's Cardigans & Shrugs | Urban Daizy
Cozy Hour Chunky Knit Cardigan

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Petal Patch Brushed Knit Cardigan in Oatmeal - Women's Sweaters | Urban Daizy Petal Patch Brushed Knit Cardigan in Oatmeal - Women's Sweaters | Urban Daizy
Petal Patch Brushed Knit Cardigan

Pre-orderNew

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Animal Print Barrel Leg Utility Pants in Camo - Women's Casual Pants | Urban Daizy Animal Print Barrel Leg Utility Pants in Camo - Women's Casual Pants | Urban Daizy
Animal Print Barrel Leg Utility Pants

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Coastal Contrast Stripe Button-Front Cardigan in Navy - Women's Cardigans & Shrugs | Urban Daizy Coastal Contrast Stripe Button-Front Cardigan in Navy - Women's Cardigans & Shrugs | Urban Daizy
Coastal Contrast Stripe Button-Front Cardigan

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Ditsy Floral Fair Isle Button Cardigan in Cream - Women's Cardigans & Shrugs | Urban Daizy Ditsy Floral Fair Isle Button Cardigan in Brown - Women's Cardigans & Shrugs | Urban Daizy
Ditsy Floral Fair Isle Button Cardigan

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Heirloom Pointelle Knit Cardigan in Avocado - Women's Sweaters | Urban Daizy Heirloom Pointelle Knit Cardigan in Avocado - Women's Sweaters | Urban Daizy
Heirloom Pointelle Knit Cardigan

New

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Faux Leather Zip-Front Sleeveless Top in Black - Women's Tanks & Camis | Urban Daizy Faux Leather Zip-Front Sleeveless Top in Black - Women's Tanks & Camis | Urban Daizy
Faux Leather Zip-Front Sleeveless Top

New

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Soft Focus Waffle Knit Henley Top in Burgundy - Women's T-Shirts & Polos | Urban Daizy Soft Focus Waffle Knit Henley Top in Lt Pink - Women's T-Shirts & Polos | Urban Daizy
Soft Focus Waffle Knit Henley Top

New

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+ 1
Coastal Breton Stripe Button Cardigan in Ivory Blue - Women's Cardigans & Shrugs | Urban Daizy Coastal Breton Stripe Button Cardigan in Ivory Blue - Women's Cardigans & Shrugs | Urban Daizy
Coastal Breton Stripe Button Cardigan

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Soft Focus Faux Suede Shorts in Camel - Women's Casual Shorts | Urban Daizy Soft Focus Faux Suede Shorts in Camel - Women's Casual Shorts | Urban Daizy
Soft Focus Faux Suede Shorts

New

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Wholesale for boutiques

Urban Daizy is wholesale-only.

Prices open the moment you sign in with your email. No password. We confirm your store once, before your first order ships.

  • Ships from our Lake Forest, California warehouse (Mon–Fri, excluding holidays)
  • First shipment free on every order — no code needed
  • Designed in-house — thirty years in apparel
  • Made to reorder — a best seller comes back
See wholesale prices
New this week Designed in-house
Cozy Hour Chunky Knit Cardigan Petal Patch Brushed Knit Cardigan Animal Print Barrel Leg Utility Pants Coastal Contrast Stripe Button-Front Cardigan Ditsy Floral Fair Isle Button Cardigan Heirloom Pointelle Knit Cardigan Faux Leather Zip-Front Sleeveless Top Soft Focus Waffle Knit Henley Top Coastal Breton Stripe Button Cardigan Soft Focus Faux Suede Shorts Quiet Luxe Napoleon Collar Coat Napoleon Crest Button Zip Sweatshirt Jacket Gold Button Napoleon Mock Neck Knit Vest Tartan Plaid Belted Gathered Midi Skirt Duckling Parade Intarsia Cardigan Napoleon Glitter Trim Mock Neck Zip Up Jacket Aztec Jacquard Collarless Jacket Ribbon Stripe Satin Button Down Puppy Love Intarsia Knit Sweater Spotted Pup Intarsia Knit Sweater Puppy Love Intarsia Knit Cardigan Cabin Stripe V Neck Sweater Soft Focus Polka Dot Denim Skirt Puppy Charm Stripe Knit Sweater See all
new arrivals →

Two ways to order

Direct with us, or on Faire — same line, same warehouse.

Direct with us: first shipment free on every order, reorders any time, same line and same warehouse as Faire.

On Faire: for boutiques that already buy there. Faire’s own offers and terms apply.

Open Urban Daizy on Faire (opens Faire in a new tab)

Best Sellers

Top sellers of the last four weeks across every Urban Daizy channel. See them in person at Dallas Market, Oct 20–23, booth WTC 12-3612.

Seaside Sardine Oversized Summer Knit Sweater in TEAL BLUE - Women's Sweaters | Urban Daizy Seaside Sardine Oversized Summer Knit Sweater in TEAL BLUE - Women's Sweaters | Urban Daizy
Graphic Oversized Drop-Shoulder Knit Sweater

Pre-orderBest seller

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+ 2
Napoleon Double-Breasted Faux Suede Jacket in Camel - Women's Jackets & Blazers | Urban Daizy Napoleon Double-Breasted Faux Suede Jacket in Camel - Women's Jackets & Blazers | Urban Daizy
Napoleon Suede Military Band Jacket with Brass Buttons

Pre-orderBest sellerNew

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Military Double-Button Stretch Cotton Jacket Cotton Stretch Military Button Jacket in BLACK - Women's Fashion | Urban Daizy
Military Double-Button Stretch Cotton Jacket

Best seller

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Ruched Button Front Mock Neck Knit Top in Ivory - Women's Sweaters | Urban Daizy Ruched Button Front Mock Neck Knit Top in Burgundy - Women's Sweaters | Urban Daizy
Ruched Button Front Mock Neck Knit Top

Pre-orderBest seller

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Tiger Jacquard Knit Sweater Cardigan | wholesale cardigan - women's | Urban Daizy Tiger Jacquard Knit Sweater Cardigan | wholesale cardigan - women's | Urban Daizy
Tiger Jacquard Knit Sweater Cardigan

Pre-orderBest seller

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Collections

The Folk & Western Stitch
The Folk & Western Stitch

60 products

The Fall Heritage Edit
The Fall Heritage Edit

186 products

Dallas Favorites: Buyer's Top Picks
Dallas Favorites: Buyer's Top Picks

143 products

The Modern Cowgirl Edit
The Modern Cowgirl Edit

24 products

Fisherman’s Favorite
Fisherman’s Favorite

55 products

The Denim Refresh
The Denim Refresh

63 products