The Holiday Edit

Winter knits. Evening attitude.Fair Isle and reindeer knits meet velvet, satin, lace and a flash of sequins.

The Conversation Piece Edit

Conversational prints, taken literallyLobsters to lighthouses, puppies to snowflakes: every sweater here starts a conversation that ends at your boutique.

introducing The Berry Edit

Winter's key color storyBerry to oxblood, the tonal red story leading winter 2026.

Fall Boho

Layered up for fallThirteen styles, one story.

01 / 04Shop the collection

Wholesale for boutiques · See wholesale prices 

New Arrivals

Designed in-house in Orange County. When a style sells, we make it again.

Hearthside Fair Isle Cardigan in Brown - Women's Cardigans & Shrugs | Urban Daizy Hearthside Fair Isle Cardigan in Brown - Women's Cardigans & Shrugs | Urban Daizy
Hearthside Fair Isle Boucle Knit Cardigan

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Hearthside Geo Knit Cardigan in Ivory Camel - Women's Cardigans & Shrugs | Urban Daizy Hearthside Geo Knit Cardigan in Ivory Camel - Women's Cardigans & Shrugs | Urban Daizy
Hearthside Geo Knit Cardigan

Pre-orderNew

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Regiment Velvet Napoleon Jacket in Black - Women's Jackets & Blazers | Urban Daizy Regiment Velvet Napoleon Jacket in Black - Women's Jackets & Blazers | Urban Daizy
Regiment Velvet Napoleon Jacket

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Starlit Sequin Sleeve Sweater in CHARCOAL - Women's Sweaters | Urban Daizy Starlit Sequin Sleeve Sweater in CHARCOAL - Women's Sweaters | Urban Daizy
Starlit Sequin Sleeve Sweater

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Rugby Stripe Denim Mini Skirt in GREEN - Women's Skirts | Urban Daizy Rugby Stripe Denim Mini Skirt in GREEN - Women's Skirts | Urban Daizy
Rugby Stripe Denim Mini Skirt

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Field Note Patchwork Denim Pants in VINTAGE GREEN - Women's Pants | Urban Daizy Field Note Patchwork Denim Pants in VINTAGE GREEN - Women's Pants | Urban Daizy
Field Note Patchwork Denim Pants

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City Mist Hooded Cotton Parka in KHAKI - Women's Fashion | Urban Daizy City Mist Hooded Cotton Parka in KHAKI - Women's Fashion | Urban Daizy
City Mist Hooded Cotton Parka

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Hearthside Tartan Midi Dress in Red - Women's Cocktail Dresses | Urban Daizy Hearthside Tartan Midi Dress in Red - Women's Cocktail Dresses | Urban Daizy
Hearthside Tartan Midi Dress

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Hearthside Stripe Boucle Cardigan Hearthside Stripe Boucle Cardigan in Rust/olive - Women's Cardigans & Shrugs | Urban Daizy
Hearthside Stripe Boucle Cardigan

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Retro Sunset Colorblock Cardigan in Brown/mustard - Women's Cardigans & Shrugs | Urban Daizy Retro Sunset Colorblock Cardigan in Brown/mustard - Women's Cardigans & Shrugs | Urban Daizy
Retro Sunset Colorblock Cardigan

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Wholesale for boutiques

Urban Daizy is wholesale-only.

Prices open the moment you sign in with your email. No password. We confirm your store once, before your first order ships.

  • Ships from our Lake Forest, California warehouse (Mon–Fri, excluding holidays)
  • First shipment free on every order — no code needed
  • Designed in-house — thirty years in apparel
  • Made to reorder — a best seller comes back
See wholesale prices
New this week Designed in-house
Hearthside Fair Isle Boucle Knit Cardigan Hearthside Geo Knit Cardigan Regiment Velvet Napoleon Jacket Starlit Sequin Sleeve Sweater Rugby Stripe Denim Mini Skirt Field Note Patchwork Denim Pants City Mist Hooded Cotton Parka Hearthside Tartan Midi Dress Hearthside Stripe Boucle Cardigan Retro Sunset Colorblock Cardigan Easy Drift Hooded Knit Sweater Cozy Hour Chunky Knit Cardigan Prep Lane Stripe Polo Sweater Petal Patch Brushed Knit Cardigan Animal Print Barrel Leg Utility Pants Coastal Contrast Stripe Button-Front Cardigan Ditsy Floral Fair Isle Button Cardigan Heirloom Pointelle Knit Cardigan Faux Leather Zip-Front Sleeveless Top Soft Focus Waffle Knit Henley Top Coastal Breton Stripe Button Cardigan Soft Focus Faux Suede Shorts Quiet Luxe Napoleon Collar Coat Napoleon Crest Button Zip Sweatshirt Jacket See all
new arrivals →

Two ways to order

Direct with us, or on Faire — same line, same warehouse.

Direct with us: first shipment free on every order, reorders any time, same line and same warehouse as Faire.

On Faire: for boutiques that already buy there. Faire’s own offers and terms apply.

Open Urban Daizy on Faire (opens Faire in a new tab)

Verified reviews on Faire4.7 average · 1,989 reviews

  • INCREDIBLE! I absolutely love Urban Daizy. Products are amazing, and shipping is quick. The quality of every item I have bought is top-notch!

    Me•••Oronoco, MNSep 2026

  • Have always had a good experience good quality. Our customers love this brand.

    Ki•••Janesville, WIAug 2026

  • This company is awesome to work with and they have quality items. I will definitely do business with them again. Customer Service is five stars.

    Ja•••Forty Fort, PAAug 2026

  • I had a good experience ordering from this brand. The product quality was very nice, shipping was very quick, and communication was very nice as well!

    Ab•••Gowrie, IAAug 2026

  • Lovely items, my number one brand. Great quality and very fair prices help with the markup and profit.

    Am•••Saint Charles, ILJul 2026

  • These shirts are awesome and they wash up really well and do not shrink

    Ca•••Cambria, CAJul 2026

  • These bloomers hit my store and my customers loved them. Ordering in another color again. Great purchase!

    Cy•••Roswell, NMJul 2026

  • Love the Linen top and shorts! The quality is superior and ship time was fast! Thank you!

    Pe•••Bradbury, CAJun 2026

  • These sweaters are great quality.

    An•••Anchorage, AKNov 2025

  • The sweaters I received were extremely soft, made of recycled material and my customers love them!

    Ka•••Madison, CTSep 2025

Best Sellers

Top sellers of the last four weeks across every Urban Daizy channel. See them in person at Dallas Market, Oct 20–23, booth WTC 12-3612.

Military Band Suede Jacket with Brass Buttons in BLACK - Women's Jackets & Blazers | Urban Daizy Military Band Suede Jacket with Brass Buttons in BLACK - Women's Jackets & Blazers | Urban Daizy
Napoleon Suede Military Band Jacket with Brass Buttons

Pre-orderBest seller

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Mallard Duck Intarsia Knit Sweater in Taupe - Women's Sweaters | Urban Daizy Mallard Duck Intarsia Knit Sweater
Mallard Duck Intarsia Knit Sweater

Best seller

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+ 1
Striped Mock Neck Sweater with Rolled Neckline in IVORY NAVY - Women's Sweaters | Urban Daizy Striped Mock Neck Sweater with Rolled Neckline in IVORY - Women's Sweaters | Urban Daizy
Striped Mock Neck Cotton Knit Sweater

Pre-orderBest seller

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+ 2
Soft Viscose Blend Crewneck Knit Pullover | wholesale knit top - women's | Urban Daizy Soft Viscose Blend Crewneck Knit Pullover | wholesale knit top - women's | Urban Daizy
Soft Viscose Blend Crewneck Knit Pullover

Some colors pre-orderBest seller

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+ 10
Ribbed Knit Sleeveless Mock Neck Sweater Top in OATMEAL - Women's Sweaters | Urban Daizy Ribbed Knit Sleeveless Mock Neck Sweater Top in OATMEAL - Women's Sweaters | Urban Daizy
Crystal Embellished Sleeveless Mock Neck Knit Top

Best seller

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Collections

The Holiday Edit
The Holiday Edit

63 products

The Conversation Piece Edit
The Conversation Piece Edit

25 products

introducing The Berry Edit
introducing The Berry Edit

33 products

Fall Boho - Layered Up for Fall
Fall Boho - Layered Up for Fall

13 products

In-Stock: Everyday Utility Layers
In-Stock: Everyday Utility Layers

14 products

The Folk & Western Stitch
The Folk & Western Stitch

56 products

The Fall Heritage Edit
The Fall Heritage Edit

178 products

Dallas Favorites: Buyer's Top Picks
Dallas Favorites: Buyer's Top Picks

139 products

The Modern Cowgirl Edit
The Modern Cowgirl Edit

22 products

Fisherman’s Favorite
Fisherman’s Favorite

52 products

The Denim Refresh
The Denim Refresh

61 products