Soft Romance: Lace, Ruffles & Florals | Wholesale | Urban Daizy

See wholesale prices — just your email, no password SEE WHOLESALE PRICES — JUST YOUR EMAIL

See us at Dallas Market · Oct 20–23 · booth WTC 12-3612 Dallas Market · Oct 20–23 · WTC 12-3612

For stores and boutiques. Wholesale prices open with your email.

See wholesale prices Just your email. No password. Shopping for yourself? Ask us for a retailer near you.

View

Curate a dreamy lineup with our softest feminine styles. Featuring delicate lace details, cascading ruffles, and blooming floral prints. These dresses and blouses are perfect for wedding guests, date nights, and spring events. A guaranteed eye-catcher for your boutique window.

Why boutiques order from us

3,745

Boutiques, last 12 months

Independent stores across the U.S. — and 52% of them have ordered more than once.

Free

First shipment, every order

Your order ships in parts as pieces land — the first shipment is always on us. No code, no minimum, not just your first order.

Proven

Made to reorder

We design toward what boutiques actually reorder — and a best seller comes back.

Ours

Designed in-house

Drawn at our studio in Orange County by a designer with thirty years in apparel.

See wholesale pricesSign in with your email. Prices open right away.See this week's best sellers →