About Urban Daizy

Designed by a designer who has dressed boutiques for thirty years.

Urban Daizy is a women's wholesale label from Orange County, California. Every style starts at our own design table, made for the independent boutique and the customer who walks in on a Saturday.

2016

Founded in Orange County, CA. Family-owned since day one.

3,745

Boutiques ordered from us in the last twelve months.

52%

Of those stores have ordered more than once.

100s

Of new styles designed in-house every year.

The designer

Trained at FIT and FIDM. Thirty years in apparel.

“I design what the boutique customer picks up, and I pay attention to what she puts back.”
Jinny Lee, founder and designer

Jinny Lee started Urban Daizy after three decades of designing, buying and selling women's apparel in Southern California. She still draws the line herself, chooses the fabric, fits every sample, and walks the Dallas Market floor to hear what store owners say about their customers.

That is the whole difference. Plenty of vendors can ship a pack. Very few can tell you why a top will sell in a small-town boutique in Texas and not in a mall.

How we work

We design it.

Hundreds of styles a year, drawn at our studio in Orange County. Boho, Western, feminine casual, and the knits and sets that boutiques reorder.

We make it in small runs.

Each edit is produced in boutique-sized quantities, so your floor does not look like the department store down the road.

We make it again when it sells.

Because we own the design, a best seller comes back. Tell us what moved and we put it into the next run.

This season's edits

Collections built for a boutique floor, not a runway.

All collections

Conversation Piece

Berry Edit

Fall Heritage

Folk & Western

Denim Refresh

Meet us in person

Dallas Market, October 20–23.

World Trade Center, booth 12-3612. Come touch the fabric and meet Jinny.

Plan your visit

Wholesale only

We sell to retailers only. Your customers will not find our label on Amazon.

Family-owned

Women-owned and minority-owned, run by the family that started it in 2016.

Prices the moment you sign in

See wholesale prices

Real people on the phone

Questions about fit, fabric or a reorder are answered by someone who has seen the sample.
Email sales@urbandaizy.com · Call or WhatsApp (949) 397-7741 · Text (949) 522-8470